AI Marketing Ethics Digest

Share this post

All Marketers Are Liars... and AI Doesn't Help

aimarketingethics.substack.com

Discover more from AI Marketing Ethics Digest

The go-to resource for marketing professionals interested in the intersection of AI and ethical marketing practices.
Continue reading
Sign in

All Marketers Are Liars... and AI Doesn't Help

Why a newsletter about the ethical use of AI in marketing is needed... right now!

Paul Chaney
Aug 16, 2023
Share this post

All Marketers Are Liars... and AI Doesn't Help

aimarketingethics.substack.com
8
Share

How often have you purchased a product only to find out it wasn’t all the advertising said it was? If you’re anything like me, probably several times, right?

Maybe that’s because, as Seth Godin argues in his seminal marketing book All Marketers Are Liars, marketing isn’t about telling the truth, it’s about telling stories. However, Godin goes on to say that the best marketers are genuine and authentic.

The Need for AI Marketing Ethics

According to the 2023 AI Marketing Benchmarking Report, 61.4% of marketers have already adopted AI or plan to use it, with 41.4% specifically using it for content marketing,

With this sudden meteoric rise of generative AI as a marketing mechanism, there is an urgent need to put ethical guardrails around its use to ensure what we say has truth, authenticity, and genuineness at its core. Otherwise, there is a danger of it becoming a marketing “wild west.”

That is the reason I am launching this newsletter, to inform and educate marketers about AI marketing ethics. It’s not something I’m drawn to necessarily — if I had my druthers, I’d be publishing a newsletter about all the shiny, new AI tools available to marketers — but AI ethics is a gap that needs to be filled, and I decided I should do my part to fill it.

What You Can Expect

Over the next few weeks and months, I will be covering a broad range of AI marketing ethics topics, including:

  • An overview of what ethical AI means and why it’s essential in digital marketing today.

  • Data privacy and consumer rights and how AI-driven marketing campaign can respect user privacy.

  • How biases can creep into AI models.

  • The need for transparent AI models in marketing.

  • The pros and cons of hyper-targeted marketing campaigns.

…and much more!

I’ll also include interviews with leading AI ethicists and marketers, curate AI ethics-related content from around the web, and share my thoughts based on research and study. (Like many of you, I’m still learning.)

Believe me, no stone will go unturned in addressing this topic.

If AI marketing ethics is of concern to you, please subscribe and tell a few marketing friends about it. I appreciate it… and your customers will too!

Warm regards,

Paul Chaney, Editor
AI Marketing Ethics Digest

Thanks for reading AI Marketing Ethics Digest! Subscribe for free to receive new posts and support my work.

Share this post

All Marketers Are Liars... and AI Doesn't Help

aimarketingethics.substack.com
8
Share
Next
8 Comments
Share this discussion

All Marketers Are Liars... and AI Doesn't Help

aimarketingethics.substack.com
Jess Rohloff
Writes Creating Serendipity
Aug 22Liked by Paul Chaney

Ha! Excellent post title.

Looking forward to reading this, Paul. You’re right, there’s a huge gap here that needs to be filled.

Thank you for helping fill that void!

One topic I’m interested in is copyright issues. Some of the datasets the LLMs were trained on are sketchy AF. Have you heard of “the pile”?

Expand full comment
Reply
Share
5 replies by Paul Chaney and others
Denise Wakeman
Writes Intermittent Fasting Insider
Aug 21Liked by Paul Chaney

Excellent topic to cover, Paul! I look forward to learning more from you. Copyright issues are a big gray area too. Will you be covering that as well?

Expand full comment
Reply
Share
1 reply by Paul Chaney
6 more comments...
Top
New
Community

No posts

Ready for more?

© 2023 Paul Chaney
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing