Ensuring Consumer Privacy in an AI-driven World: FAQs

The first issue in a new series: AI Marketing Ethics 101

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This is the first in a series of issues we’re calling “AI Marketing Ethics 101.” The series will contain information every marketer should know about AI ethics to ensure responsible use. For now, we are only making it available to paid subscribers, so consider upgrading your account if you haven’t already done so.

This issue contains a series of FAQs regarding consumer data privacy in an AI-driven world. The questions are:

• How does AI gather consumer data?

• What common sources of consumer data are used?

• What responsibility do companies have to make sure consumers know what data was gathered by AI?

• How do companies ensure consumer data privacy?

• What best practices can companies use to be transparent about their AI usage?

Note: The issue is information-heavy, so you may want to skip to the questions of most interest and/or use them for reference purposes. Also, please leave a comment with any other questions you’d like to see answered. We will address them in later issues.

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