Preventing an OpenAI-like Ethical Marketing Maelstrom

Does the firing and subsequent rehiring of Sam Altman by OpenAI have ethical implications that marketers should take into account? You bet it does!

This issue takes a different tack than previous editions. In this issue, we draw ethical conclusions marketers should take into account based on the firing and subsequent rehiring of Sam Altman by the OpenAI board. To sum it up, it was a real s***storm of epic proportions, and there are multiple ethical and practical lessons we marketers can learn to prevent similar instances from occurring in our companies.

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There are several ethical implications marketers should take into account as a result of the Sam Altman firing/rehiring debacle. Each of the points listed here underscores the importance of strategic, transparent, and sensitive handling of major organizational changes.