Marketers, be nice, not naughty. Discover 10 ethical ways to use AI in holiday marketing, from respecting privacy to creating authentic, inclusive, and impactful campaigns this festive season.
The playful holiday metaphors are clever, but they highlight something important about AI ethics. That is we often treat it like a seasonal consideration rather than a fundamental business practice.
What's interesting is how the article frames ethical AI use as a kind of "gift" to customers, when really it should be the baseline standard. It's like saying "this holiday season, let's not exploit people's data" - shouldn't that be year-round?
Perhaps what we need isn't just a seasonal guide to ethical AI marketing, but a deeper conversation about what values we want driving our AI systems year-round. After all, the best gift we could give consumers isn't just transparency about AI use - it's AI systems designed with human wellbeing as their core objective.
Thank you for those insights, Neela, and for the "reprimand." We need to bake AI ethics into every aspect of marketing all year-long. That's why I'm hopeful CMOs and marketing directors will take advantage of the AI marketing ethics workshop I'm promoting. I have faith that 2025 will be the year this happens.
Hey Paul
I am back even though I don't want to be lol
The playful holiday metaphors are clever, but they highlight something important about AI ethics. That is we often treat it like a seasonal consideration rather than a fundamental business practice.
What's interesting is how the article frames ethical AI use as a kind of "gift" to customers, when really it should be the baseline standard. It's like saying "this holiday season, let's not exploit people's data" - shouldn't that be year-round?
Perhaps what we need isn't just a seasonal guide to ethical AI marketing, but a deeper conversation about what values we want driving our AI systems year-round. After all, the best gift we could give consumers isn't just transparency about AI use - it's AI systems designed with human wellbeing as their core objective.
Happy Happy Tuesday!
Thank you for those insights, Neela, and for the "reprimand." We need to bake AI ethics into every aspect of marketing all year-long. That's why I'm hopeful CMOs and marketing directors will take advantage of the AI marketing ethics workshop I'm promoting. I have faith that 2025 will be the year this happens.