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With the increasing integration of AI into our daily lives and the recent enforcement of the EU AI Act, Responsible AI (RAI) has emerged as a crucial concern for businesses and marketers.

Responsible AI is a vital pathway to establishing Trustworthy AI and enhancing User Trustworthiness. Today, prioritizing responsible marketing and RAI is key for businesses aiming to excel and stand out in the market, fostering customer trust and transparency.

Many thanks to Paul Chaney for this insightful discussion.

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Au contraire, Caroline. Many thanks to you for your insights. You represented academia extremely well, but your remarks were also very pragmatic. Any company that pays attention would benefit heeding your advice. Thank you!

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