There is no single, definitive answer to the ethical questions raised by the increasing use of AI in marketing. We must all wrestle with these questions as we move forward.
Loved this peace. Indeed, the struggle for a more human, fair and ethical digital context is real, in eCommerce and marketing it relates directly to a company's fundamental values and the way they decide to communicate with their customers: choosing mere compliance or establishing trust and privacy rights as key differentiators.
Kristina, it's highly unusual for me to comment on my own newsletter (other than responding to others' comments), but your insight and understanding of this topic is second to none. You provide our readers with a graduate level treatise on why practicing ethical AI is vital. Thank you for your contribution -- I hope we see many more. I know our readers do.
Loved this peace. Indeed, the struggle for a more human, fair and ethical digital context is real, in eCommerce and marketing it relates directly to a company's fundamental values and the way they decide to communicate with their customers: choosing mere compliance or establishing trust and privacy rights as key differentiators.
Kristina, it's highly unusual for me to comment on my own newsletter (other than responding to others' comments), but your insight and understanding of this topic is second to none. You provide our readers with a graduate level treatise on why practicing ethical AI is vital. Thank you for your contribution -- I hope we see many more. I know our readers do.