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Happy Tuesday Paul

A week late and a dollar short.

Another stellar write-up!

Mondelez’s approach to using AI with empathy is pretty interesting, especially since digital interactions can often feel impersonal. It’s great to see a brand leveraging tech to build deeper emotional connections rather than just automating the crap outta everything. The tricky part is balancing AI's precision with the nuances of human feelings—making sure personalization doesn’t come at the expense of privacy. Let's see.

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Thanks for your comment, Neela. You're not late. You're the first commenter! :-) Balance is the key to getting this right, and Mondelez seems to be doing that. It's a topic I plan to dig into deeper in next week's issue.

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