AI Ethics Resources

This page is intended to serve as a “wiki” of AI marketing ethics (and AI ethics in general) resources designed to educate and inform. It includes links to AI ethics policies, guides, articles, and more.

Contents:

• AI Ethics Policies

• AI Marketing Ethics GPT

• AI Marketing Ethics Best Practice Guides

• AI Marketing Ethics Recommended Articles

• AI Marketing Ethics People to Follow

AI Ethics Policies

Why Businesses Should Develop an AI Ethics Policy

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AI Ethics Policy Templates

• AIMED AI Marketing Ethics Template - a simple, one-page template we developed specifically for marketing department use

• ANA Ethics Code of Marketing Best Practices

• Artificial Intelligence Ethics Checklist (PDF)

• Generative AI Policy Resources (Charlene Li)

• Responsible Use AI Ethics Policy Blueprint Template

• Ethical Considerations and Disclosure of AI Use for Content Marketers

• AI Guardian AI Ethics Policy Template

• Comply with Emerging AI Regulation

Brand Policies

• Bosch Code of Ethics for AI

• Continental Code of Ethics for Artificial Intelligence

• Poynter Newsroom AI Ethics Policy - Google doc you can adapt for marketing.

• HubSpot’s Ethical Approach to AI

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AI Marketing Ethics GPT

Ask any questions about AI marketing ethics, and the GPT will scan the web for the latest information. Try it out »

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AI Marketing Ethics Best Practice Guides

• A Practical Guide to Building Ethical AI

• The Definitive Ethical AI Marketing Guide

• Training Your Marketing Team on Ethical AI: A Comprehensive Guide

• Navigating AI in Marketing: Best Practices and Ethical Considerations

• Critical Components for Building an Ethical AI Marketing Tech Stack

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AI Marketing Ethics Articles

• 5 AI Ethics Questions Marketers Must Ask

• AI Ethics: How Marketers & Advertisers Should Navigate Them

• AI Ethics: How Marketers Should Embrace Innovation Responsibly

• Ethics First: The Imperative Of Responsible AI Adoption In Marketing

• Responsible AI in Marketing: Embedding Ethics by Design

• The Ethics of AI-powered Marketing Technology

• The Ethical Dilemma Of AI In Marketing: A Slippery Slope

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AI Marketing Ethics People to Follow

These individuals are influential in AI, marketing, and ethics. Following them can provide valuable insights into the ethical use of AI in marketing.

Andrew Ng

Andrew Ng is a prominent figure in AI, known for his work in machine learning and online education. He is the co-founder of Coursera and an adjunct professor at Stanford University.

Bernard Marr

Bernard Marr is a futurist, influencer, and thought leader in business and technology. He has written multiple books on AI and is a regular columnist for Forbes.

Charlene Li

From the emergence of the Internet to the rise of artificial intelligence, Charlene Li has been at the forefront of some of society’s biggest transformations. Her focus on AI has spawned a new book, Winning with AI.

Liza Adams

Liza Adams, AI Advisor & Fractional CMO, GrowthPartners, is one of 50 CMOs to Watch in 2024. Her knowledge of enterprise AI marketing is second to none. (Listen to our interview with Liza.)

Paul Roetzer

Paul Roetzer is the founder of the Marketing Artificial Intelligence Institute and the creator of the Marketing Artificial Intelligence Conference (MAICON). He is also an author and a marketing AI expert.

Timnit Gebru

Timnit Gebru is a Black in AI co-founder and the founder of the Distributed AI Research Institute. She is known for uncovering biases in AI systems and advocating for transparency and inclusivity in AI.

Who else should we add to this list?